基于收益管理的家电产品营销策略研究
Research on Electrical Production s Marketing Strategy Based on Revenue Management
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摘要: 本文通过深入分析家电产品需求价格弹性与收益的关系, 对多年来家电产品的价 格竞争策略进行了系统研究, 并从收益管理角度提出了微利时代家电产品的营销策略。Abstract: In this paper, we discuss on the relation between revenue and price elasticity and put forth the pricing and sale marketing strategy We also give an example to analyze its application values