Abstract: Under the perspective of globalization,the elite culture,mainstream culture and mass culture are in a state of confrontation and split.Firstly,the split of elite culture has made some news media look down upon the traditional Chinese culture,while some mainstream media cling to their old culture tradtion and have no intention of innovation. Secondly,the mainstream culture is facing the challenge of market and corruption.And thirdly,the superficiality and diversity of the mass culture has made the mass lack a dominant and inspiring culture.In a word,the split and confrontation of the Chinese culture in today’s transition period has led to the unbalance of the three roles played by the Chinese media in the field of politics, civil society and market.The unbalance is so serious that it has placed the Chinese media culture in dilemma. Finally,the author puts forward that the solution to the problem is to gain valuable experience from Dagong Newspaper and rebuild the professionalism in the field of Chinese media