Abstract: Promoting the increase of farmers' income and employment is the core of solving the issues concerning agriculture, countryside and farmers, while encouraging the farmer entrepreneurship is the most import path in our country. From the perspective of social embeddedness, this paper analyzes the farmers' entrepreneurial environment in our country form the relationship embeddedness, knowledege embeddedness, culture embeddedness, and policy embeddedness, based on which it also discusses the mathing of the entrepreneurial environment and farmer entrepreneurship modes. Finally, it proposes the three advancing modes of farmer entrepreneurship in the process of urbanization.