Abstract: From the spoken media, text printed media to the new media driven by electronic technology, the media technology has gone through a long evolution. In this process, on the one hand, emerging media always heritage advantages of the old media and overcome the shortcomings of the old media to complete their own development; on the other hand, the media continuously and imperceptibly impact on human society and human itself. Medium for the dissemination of human technology can plug in information science wings, but apparently, he flew destination information should be the temple of human civilization, rather than a simple technical tool or tool technology workshops. The evolution of media technology only follow instrumental rationality and value rationality unity in order to achieve their healthy development, and better development in order to highlight the people-oriented, scientific development.