钟伟军, 杨则扬. 地方政府在公共危机中的新媒体回应能力及其影响因素—以危机事件中的政府微博为分析对象[J]. 电子科技大学学报社科版, 2019, 21(1): 47-54. DOI: 10.14071/j.1008-8105(2017)-0094
引用本文: 钟伟军, 杨则扬. 地方政府在公共危机中的新媒体回应能力及其影响因素—以危机事件中的政府微博为分析对象[J]. 电子科技大学学报社科版, 2019, 21(1): 47-54. DOI: 10.14071/j.1008-8105(2017)-0094
ZHONG Wei-jun, YANG Ze-yang. Local Government’s New Media Response Ability in Public Crisis and Factors—An Empirical Analysis Based on Government Bloggings in Crisis[J]. Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION), 2019, 21(1): 47-54. DOI: 10.14071/j.1008-8105(2017)-0094
Citation: ZHONG Wei-jun, YANG Ze-yang. Local Government’s New Media Response Ability in Public Crisis and Factors—An Empirical Analysis Based on Government Bloggings in Crisis[J]. Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION), 2019, 21(1): 47-54. DOI: 10.14071/j.1008-8105(2017)-0094

地方政府在公共危机中的新媒体回应能力及其影响因素—以危机事件中的政府微博为分析对象

Local Government’s New Media Response Ability in Public Crisis and Factors—An Empirical Analysis Based on Government Bloggings in Crisis

  • 摘要: 基于危机沟通的3T原则,构建了地方政府新媒体回应能力的框架。通过对100多起公共危机事件的实证研究发现,公共危机中地方政府的新媒体回应能力总体不尽如意。上级政府态度和地方政府层级对地方政府的新媒体回应能力存在正向影响,危机类型虽然有显著影响但并非导致回应能力出现差异性的本质原因。对此,我们基于中国地方政府行政体制中的行为逻辑对这一现象进行了解释,并对提升地方政府新媒体危机回应能力问题进行了深入反思。

     

    Abstract: Based on the 3T principle of crisis communication, the framework of local government's new media response capacity is constructed. Through the empirical study of more than 100 public crisis events, it is found that the new media response ability of local governments in public crisis is generally not satisfactory. The attitude of the superior government and the level of the local government have a positive impact on the new media response ability of the local government. Although the crisis type has a significant impact, it is not the essential reason for the difference in response ability. In this regard, we explain this phenomenon based on the behavioral logic in the administrative system of local governments in China, and deeply reflect on the issue of improving the response capacity of local governments to new media crisis.

     

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