Abstract: The diversification of the social ideological trend and the dissemination tools has a great impact on the value identification and transmission of socialist ideology. This paper firstly analyzes the influence of new media on the socialist ideology value identity, and on the basis of clarifying the effect on our country’s socialist ideology network transmission ways, it puts forward that new media of socialist ideology value identity needs to dig deep connotation of the socialist ideology and the law of development, make full use of characteristics of network transmission, and take initiative adaptable, restrictive, diversified and selective strategy, so as to build new communication strategies which adapt to new media vision and public opinion ecology and strengthen the leading role of socialist ideology in our country.