冯子桓, 梁循, 牛思敏. 大数据时代的社交网络舆情主题图谱研究[J]. 电子科技大学学报社科版, 2022, 24(2): 19-28. DOI: 10.14071/j.1008-8105(2021)-1008
引用本文: 冯子桓, 梁循, 牛思敏. 大数据时代的社交网络舆情主题图谱研究[J]. 电子科技大学学报社科版, 2022, 24(2): 19-28. DOI: 10.14071/j.1008-8105(2021)-1008
FENG Zi-huan, LIANG Xun, NIU Si-min. Research on Social Network Public Opinion Theme Map in the Era of Big Data[J]. Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION), 2022, 24(2): 19-28. DOI: 10.14071/j.1008-8105(2021)-1008
Citation: FENG Zi-huan, LIANG Xun, NIU Si-min. Research on Social Network Public Opinion Theme Map in the Era of Big Data[J]. Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION), 2022, 24(2): 19-28. DOI: 10.14071/j.1008-8105(2021)-1008

大数据时代的社交网络舆情主题图谱研究

Research on Social Network Public Opinion Theme Map in the Era of Big Data

  • 摘要:
    目的/意义舆情主题图谱可以实现舆情事件节点之间相互关系的形式化描述,构建舆情主题图谱对于有效分析和解决大数据时代海量、异构、复杂的舆情事件有重大意义。
    设计/方法对大数据时代的社交网络舆情主题图谱的研究现状、主题图谱构建、舆情调控等进行较为详尽的介绍,以社交网络分析相关技术方法为手段,挖掘出主题图谱中更深层次的知识关联与更广范围的知识范畴,从关键节点、关键路径、趋势模型等不同维度进行舆情主题图谱分析。
    结论/发现对社交网络舆情主题图谱的有效管理和应用价值进行探究,分析社交网络舆情主题图谱在经济、政治、生活等方面的实践应用的科学性、有效性和适用性等。

     

    Abstract: Purpose/Significance Public opinion theme map can realize the formal description of the interrelationship among public opinion events nodes, and the construction of public opinion theme map is of great significance to effectively analyze and solve massive, heterogeneous and complex public opinion events in the era of big data. Design/Methodology The current research status, the theme map construction, and opinion regulation of social network the theme map in the era of big data are introduced in detail, and on the basis of the construction of the theme map of public opinion, the technical methods related to social network analysis are used as a means to dig out deeper knowledge associations and broader knowledge categories in the topic mapping, and to analyze the theme map from different dimensions such as key nodes, key paths, and trend models. Conclusions/Findings Finally, it explores the effective management and application value of social network public opinion theme map, and analyzes the scientificity, effectiveness and applicability of the practical application of social network public opinion theme map in economy, politics and life.

     

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