李果, 郑鸿, 吴华敏, 华连连. 平台经济下信息分享与渠道竞合策略研究现状及展望[J]. 电子科技大学学报社科版, 2021, 23(4): 20-30. DOI: 10.14071/j.1008-8105(2021)-1055
引用本文: 李果, 郑鸿, 吴华敏, 华连连. 平台经济下信息分享与渠道竞合策略研究现状及展望[J]. 电子科技大学学报社科版, 2021, 23(4): 20-30. DOI: 10.14071/j.1008-8105(2021)-1055
LI Guo, ZHENG Hong, WU Hua-min, HUA Lian-lian. Research Status and Prospect of Information Sharing and Channel Co-opetition Strategy Under the Platform Economy[J]. Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION), 2021, 23(4): 20-30. DOI: 10.14071/j.1008-8105(2021)-1055
Citation: LI Guo, ZHENG Hong, WU Hua-min, HUA Lian-lian. Research Status and Prospect of Information Sharing and Channel Co-opetition Strategy Under the Platform Economy[J]. Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION), 2021, 23(4): 20-30. DOI: 10.14071/j.1008-8105(2021)-1055

平台经济下信息分享与渠道竞合策略研究现状及展望

Research Status and Prospect of Information Sharing and Channel Co-opetition Strategy Under the Platform Economy

  • 摘要:
    目的/意义新零售模式下平台经济的蓬勃发展,给市场卖家、消费者以及电商平台等上下游参与主体带来了深远的影响,不仅加大了电商平台相对于上游卖家的信息优势,加剧了双方的信息不对称,同时也使得渠道运营结构更加复杂,衍生出竞争与合作并存的平台供应链模式。
    设计/方法围绕平台经济新业态,从信息分享策略、渠道竞合策略以及平台运营策略等维度,系统梳理了相关文献并归纳研究特点,旨在揭示三者之间的内在联系。
    结论/发现展望未来研究方向,进而指明平台经济下运营管理新的热点和难点问题,为国内外学者开展相关研究提供参考和依据。

     

    Abstract: Purpose/Significance The vigorous development of the platform economy under the new retailing model has brought far-reaching impacts on market sellers, consumers, e-commerce platforms and other upstream and downstream market participants. Meanwhile, such development not only strengthens the information superiority of e-commerce platforms over the upstream sellers, exacerbating information asymmetries but also makes the channel operating structure more complex, resulting in the emergence of co-opetitive platform supply chains. Design/Methodology Focusing on the new business form of the platform economy, this paper systematically classifies the existing literature and summarizes the research characteristics from the perspectives of information sharing, channel co-opetition and operation strategy in the e-commerce platform, aiming to shed light on the inherent relations among these research themes. Conclusions/Findings Furthermore, this paper point out future research direction, new hotspots and difficulties of operation and management under the platform economy, providing a reference and basis for domestic and foreign scholars to carry out related research.

     

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