Abstract: In image studies, the formation of foreign images is a process of self-realization and self-confirmation of a certain cultural identity, which is achieved by means of the descriptions of others. There are two kinds of tendency in the formation of foreign images: ideology and utopia. They are essentially social imaginations and cultural statements of others, which cannot be completely exact but just inflect the views and thoughts of foreign-image builders. A kind of cultural egoism is always embodied in these views and thoughts. In addition, this cultural egoism also can be found in the construction process of Western image of China.