Abstract: The emergence of virtual digital spokespersons has further changed the way enterprises interact with customers, and this research reveals how virtual digital spokespersons empower the realization of enterprise and customer community. As a case analysis, this research selects Wilson, the virtual digital spokesperson of Watsons, and systematically interprets the realization process of the virtual digital spokesperson empowering the enterprise and customer community. The results show that, firstly, the process can be divided into three stages: participatory cultural intelligence penetration stage, human-computer interaction intelligence penetration stage, and shared symbol intelligence penetration stage. Secondly, the empowerment process is horizontally undergoing the advancement of “cognition-emotion-behavior” under the role of digital capabilities. Thirdly, with different degrees of evolution, virtual digital spokespersons empower the enterprise and customer community to finally realize the gradual deepening from emotional community, interest community to ecological community. The research further expands the framework of the phased development of virtual digital spokespersons, extends the black box of virtual digital spokespersons to empower the realization of enterprise and customer community, and can further provide theoretical and practical guidance for the development of virtual digital spokespersons in enterprises.