技术•文明•体系:2025年国际传播研究的理论深化与范式转型

Technology, Civilization, and Systems:Theoretical Deepening and Paradigmatic Transformation in China’s International Communication Research in 2025

  • 摘要: 2025年的中国国际传播研究在技术迭代、文明对话与全球秩序重构的多重背景下,呈现出理论深化与范式转换的复合态势。生成式人工智能促使国际传播迈入深度智能化阶段,推动学界从单一的技术使用层面深入到伦理与制度层面的系统反思。与此同时,国际传播正从国家叙事走向文明叙事,从事实说服转向情感共鸣,强调跨文化语境中的意义协商与价值共通。在全球南方崛起与全球传播秩序重构的背景下,学界积极探索自主知识体系的建构路径,推动国际传播研究由“回应外部”转向“塑造范式”,迈向更具韧性的全球传播新生态。

     

    Abstract: In 2025, research on China’s international communication has presented a composite development trajectory characterized by theoretical deepening and paradigmatic transformation, against the backdrop of technological iteration, civilizational dialogue, and the reconstruction of the global order. The rapid advancement of generative artificial intelligence has propelled international communication into an era of in-depth intelligence, redirecting academic focus from instrumental application to systematic reflection on ethical norms and institutional construction. Meanwhile, the paradigm of international communication is undergoing a dual shift: from state-centered discourse to civilizational narrative, and from fact-based persuasion to emotional resonance. It further emphasizes the negotiation of meanings and the cultivation of shared values in cross-cultural interactions. Amid the rising influence of the Global South and the restructuring of the global communication order, academic circles have intensified efforts to explore the construction path of an autonomous knowledge system for international communication. This evolutionary trend marks a critical transition from “responding to external discourses” to “shaping academic paradigms”, which is of great significance for building a more resilient and balanced global communication ecosystem.

     

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