数字政府场景中移动政务平台公众使用的影响机制研究以北京市“京通”平台为例

A Study on the Mechanisms Influencing Public Use of Mobile Government Platforms in Digital Government ContextsTaking Beijing’s ‘Jingtong’ Platform as a Case Study

  • 摘要: 数字政府场景中移动政务平台作为公共服务数字化转型的核心载体,其公众使用程度直接影响公共治理效能。以北京市“京通”平台为研究对象,基于技术接受与使用统一模型(UTAUT),新增数字素养变量并将其划分为技能与认知两个层面,构建D-UTAUT分析模型。通过定量与定性相结合的研究方法,对346份有效问卷和9个深度访谈案例进行综合分析,探究公众使用移动政务平台的驱动机制。研究结果表明:移动政务使用行为呈现显著的工具理性主导特征,期望成为最强预测因子,而社会影响未达显著水平;数字素养通过技能赋能与认知减阻双重路径提升用户使用行为。这些发现揭示了强制性使用情境中技术接受机制的特殊性,拓展了UTAUT模型在政务场景的应用边界。基于研究结论,在界面设计重构、数据协同机制完善、开展差异化数字素养培训、实施精准推广策略等方面提出建议,为推动移动政务平台建设与数字治理发展提供了理论依据和实践参考。

     

    Abstract: In the context of digital government, mobile e-government platforms serve as the core vehicle for the digital transformation of public services, and the extent of their public adoption directly influences the effectiveness of public governance. Taking Beijing’s ‘Jingtong’ platform as the subject of study, this research constructs a D-UTAUT analytical model based on the Unified Theory of Acceptance and Use of Technology (UTAUT), incorporating the variable of digital literacy and dividing it into two dimensions: skills and cognition. Through a combined quantitative and qualitative research methodology, a comprehensive analysis of 346 valid questionnaires and nine in-depth interview cases was conducted to explore the driving mechanisms behind public usage of mobile e-government platforms. The results indicate that mobile e-government usage behaviour exhibits a distinct characteristic of being dominated by instrumental rationality, with expectations emerging as the strongest predictor, whilst social influence did not reach a significant level; Digital literacy enhances user behaviour through dual pathways of skill empowerment and cognitive resistance reduction. These findings reveal the unique nature of technology acceptance mechanisms in mandatory usage contexts and expand the application boundaries of the UTAUT model within government service scenarios. Based on the research conclusions, recommendations are proposed regarding interface redesign, the refinement of data collaboration mechanisms, the implementation of differentiated digital literacy training, and the adoption of targeted promotion strategies, thereby providing a theoretical basis and practical reference for advancing the development of mobile government service platforms and digital governance.

     

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