《大国崛起》的传播学解读

An Illumination from Communication about Documentary “Growing Up of Great Nations”

摘要: 纪录片《大国崛起》播出后，取得了良好的传播效果。从传播学角度进行解读，央视选择正确的传播时机，开展了一次成功的传播活动。在传播内容方面，出色地完成了央视作为主流媒体传播主流文化的责任；在传播方式上，运用了多样的劝服方式，从而取得了良好的传播效果。但是，该片在传播内容和传播方式上仍有一些遗憾之处需要改进。

Abstract: The documentary “Growing Up of Great Nations” achieved great effect after the broadcast. From the angle of communication, the documentary chose a good occasion and developed an excellent communication activity. But there remain some faults in the communication content and approaches, which need to be improved.