Abstract: Education development must be based on the competitive brand. The creation of brand needs the co-participation of headmaster, director, teacher and student. Although headmaster plays the core role, his idea can be realized through the four elements which are the creator and the benefit-receiver for school brand. Brand structure has much relationship with team building, teaching practice, management thinking and campus culture, all of which are focusing on teaching. In this way, strategies system of brand design must be structured with the beginning of course design so as to stimulate positive abnormal teachers’ creation enthusiasm, cultivate famous teacher and structure power subject