Abstract: Based on the perspective of economics and management, a comprehensive survey of China’s 1010 GI brands, which has been declared and registered at the end of 2010, is analyzed. 52 kinds of GI brand products in regions of China’s 32 provinces, municipalities, and autonomous were researched through a questionnaire, by which the paper conducts a deep analysis of a serials of issues arising in the course of GI branding on China’s agricultural products. Based on that, the research refines the main restriction factors of the branding of China’s GI agricultural products and generalizes the core questions of GI brand governing, which provide theoretical and empirical study for the further study.