基于博弈论的电子商务信用机制分析一

Analysis of the Credit System of E——business Based on the Game Theory

摘要: 电子商务信用风险已成为电子商务进一步发展的主要障碍。本文从电子商务主体买卖双方的角度出发，针对其对电子商务中信用模式的选择和交易与否的决定，运用博弈论进行了分析和论述，并根据模型计算出的结果给出有效的建立良好信用体系的办法。

Abstract: The E—commerce credit risk has become a llltljor obstacle to the further development of E—commerce． In this paper，from the ansle of the main E—eolllll1erce bodres of buyem and sellers，and according to their choices of credit mode and decision of bargaining，we analyze and discuss the modes by Games Theory．Then we suggest appropriate and effective n埒删瑚to establish the well credit system based Oil the calculated msults．