Study on the Model of Big Data Network Marketing Based on the Theory of BI

LIU Jia-guo; ZHOU Jin-xia

doi:10.14071/j.1008-8105(2018)-1005

Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION) > 2018 > 20(3): 1-8. > DOI: 10.14071/j.1008-8105(2018)-1005

LIU Jia-guo, ZHOU Jin-xia. Study on the Model of Big Data Network Marketing Based on the Theory of BI[J]. Journal of University of Electronic Science and Technology of China(SOCIAL SCIENCES EDITION), 2018, 20(3): 1-8. DOI: 10.14071/j.1008-8105(2018)-1005

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Study on the Model of Big Data Network Marketing Based on the Theory of BI

Dalian Maritime University　Dalian　116026　China

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Received Date: March 07, 2018
Available Online: March 18, 2018

Graphical Abstract

Abstract

Abstract

With the advent of the era of big data, various industries are actively exploring and developing its internal big data resources, and they find its business value of data resources by using big data theory and technology. On the basis of theoretical analysis, this paper builds a big data network marketing model based on the theory BI including the data source layer, data layer, data analysis layer, marketing application layer, and user layer and presents the " 5J” evaluation standard and value for the model. The model introduces big data into the traditional framework of BI and optimizes the traditional framework of BI to achieve an effective fitting between big data and network marketing. In the field of network marketing, the big data applications will have a positive impact on the development of network marketing as an enterprise data strategy.
- big data,
- network marketing,
- business intelligence,
- evaluation criterion,
- development characteristics

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References (54)

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